UNLEASH
INNOVATION
IN PLAY
Where PLAY and Strategy Merge
Welcome to The Plan A Group, where your visions in the toy and game realm take flight. With over 30 years of mastery in Branding & Marketing, Inventor Relations, Product and IP Licensing, we're not just a company; we're storytellers who bring your toy and game ideas to life. Our story is written across the globe, bringing joy and wonder to every corner.
Let’s
INNOVATE
Together
At The Plan A Group, we specialize in bringing fresh, creative approaches to the world of toys and games. We've worked with industry giants like Hasbro, LEGO, and Disney, fueling growth and innovation in brand development, product licensing, and strategic partnerships. Your brand's tale begins here, in a land of boundless creativity and endless possibilities.
The Plan A Group Blog
Where We PLAY
INNOVATION SCOUTING
Looking for new product ideas?
Our Innovation Scouting is your
compass to navigate a vast
world of creativity, connecting
you with the most brilliant
inventor minds in the industry.
Our award-winning reputation among
top industry toy and game
inventors and designers allows
us to source groundbreaking
concepts across
any category.
LICENSING & PARTNERSHIPS
Imagine your products aligning
with the stars of entertainment.
We specialize in bridging the
gap between top entertainment
brands and product manufacturers,
unlocking exceptional toy and game
licensing opportunities.
Our extensive experience in crafting
collaborative partnerships not only
grows brands by tapping into new
audiences but also opens up
diverse revenue streams.
BRANDING & MARKETING
In the ultra-competitive world of
toys and games, your brand's story is
key to enchanting hearts
and minds. Our approach combines
creative storytelling with insightful market
strategies to transform your brand from
being just another name in the crowded
market to a beloved and influential icon.
With us, your brand isn't just seen—
it resonates and inspires,
creating lasting connections
with kids of all ages.
PRODUCT DEVELOPMENT
We have 20+ years of toy & game
Product Development. And our
extensive network of professional
toy & game creatives, engineers, and
designers gives you access to some of the industries most talented resources.
Together, we can take your concept from
imagination to creation, crafting play
experiences that captivate audiences.
With The Plan A Group, your products
don't just enter the market;
they redefine it.
Who We PLAY With
Lee Allentuck, the founder of The Plan A Group, stands at the forefront of the toy and game industry with 20 years of trailblazing experience. His keen insight into market trends and a flair for branding have propelled companies like LEGO, Hasbro, and Melissa & Doug to new heights, transforming innovative concepts into celebrated products. Recognized as a driving force, Lee's nomination for the MojoNation 100 Most Influential Figures in Toy & Game Design underscores his impactful presence in the industry.
At the heart of Lee's success is his vast network, paired with an unyielding passion for creativity and education. He is not just a strategist but a collaborator, known for weaving together diverse talents to spark groundbreaking innovations in toys and games. His unique blend of experience and connections offers clients a trusted pathway to success in a rapidly evolving marketplace.
ABOUT LEE
Beyond his professional achievements, Lee is a fervent advocate for STEM education, inspiring future innovators as a FIRST robotics coach and through his influential Raising Nerd blog. His dedication to nurturing young minds in technology and engineering positions him as a key influencer and thought leader, shaping the future of play and learning in the toy and game sector.
